adcp in action: swivel and scope3 demo first-ever agent-to-agent media buy
adcp in action: swivel and scope3 demo first-ever agent-to-agent media buy
adcp in action: swivel and scope3 demo first-ever agent-to-agent media buy
OCTOBER 2025
OCTOBER 2025
Overview
Swivel CEO and Co-Founder Joe Hirsch and Scope3 Co-Founder and Lead Engineer Emma Mulitz conducted the first real-time agent-to-agent media transaction during the AdCP launch event.
The demo featured two autonomous systems executing a media buy, showcasing the potential for machine-led transactions in advertising operations.
Swivel CEO and Co-Founder Joe Hirsch and Scope3 Co-Founder and Lead Engineer Emma Mulitz conducted the first real-time agent-to-agent media transaction during the AdCP launch event.
The demo featured two autonomous systems executing a media buy, showcasing the potential for machine-led transactions in advertising operations.
Swivel, Inc © 2025. All rights reserved.
Swivel, Inc © 2025. All rights reserved.
Swivel, Inc © 2025. All rights reserved.