An
An
An
operator's
operator's
operator's
toolkit.
toolkit.
toolkit.
A growing library of resources for running smarter, scaling faster, and orchestrating with intent.
A growing library of resources for running smarter, scaling faster, and orchestrating with intent.



JANUARY 2026
JANUARY 2026
JANUARY 2026
THREE WAYS TO MONETIZE AGENTICALLY
Seller agents new ways to monetize—without adding friction or headcount. Discover agentic execution across sales, demand, and self-serve, on your terms.



JANUARY 2026
JANUARY 2026
JANUARY 2026
What does a seller agent do?
Read more about a new agentic offering that's becoming mission-critical in a publisher's stack.



DECEMBer 2025
DECEMBer 2025
DECEMBer 2025
AD PRODUCT DESIGN FOR SELLER AGENTS
Learn how to build a catalog of products discoverable by buyer agents.



DECEMBer 2025
DECEMBer 2025
DECEMBer 2025
FROM ORDER-TAKER TO SOMMELIER: PAIRING PUBLISHER INVENTORY WITH BUYER INTENT
See how a seller agent lets publishers serve with purpose.



october 2025
october 2025
october 2025
ADOPS: SWIVEL OR DIE
Ad ops isn’t a game… until now.
Ad Ops: Swivel or Die drops you into a blur of bad data, nonstop alerts, and split-second decisions.
Can you survive?
Ad ops isn’t a game… until now.
Ad Ops: Swivel or Die drops you into a blur of bad data, nonstop alerts, and split-second decisions.
Can you survive?
Ad ops isn’t a game… until now.
Ad Ops: Swivel or Die drops you into a blur of bad data, nonstop alerts, and split-second decisions.
Can you survive?



october 2025
october 2025
october 2025
CASE STUDY: swivel orchestrates performance and productivity gains across televisaunivision's ad stack
CASE STUDY: swivel orchestrates performance and productivity gains across televisaunivision's ad stack
CASE STUDY: swivel orchestrates performance and productivity gains across televisaunivision's ad stack
Read about how TelevisaUnivision orchestrated automated yield ops across their stack.
Read about how TelevisaUnivision orchestrated automated yield ops across their stack.
Read about how TelevisaUnivision orchestrated automated yield ops across their stack.



AdCP in Action: Swivel and Scope3 Demo First-Ever Agent-to-Agent Media Buy
AdCP in Action: Swivel and Scope3 Demo First-Ever Agent-to-Agent Media Buy
AdCP in Action: Swivel and Scope3 Demo First-Ever Agent-to-Agent Media Buy
Watch Swivel CEO Joe Hirsch demo the first-ever agent-to-agent media buy.
Watch Swivel CEO Joe Hirsch demo the first-ever agent-to-agent media buy.
Watch Swivel CEO Joe Hirsch demo the first-ever agent-to-agent media buy.



september 2025
september 2025
september 2025
Ep.97 Agents, Not People: How AI is Rewriting Ad Operations with Joe Hirsch
Ep.97 Agents, Not People: How AI is Rewriting Ad Operations with Joe Hirsch
Ep.97 Agents, Not People: How AI is Rewriting Ad Operations with Joe Hirsch
Hear about the journey of Joe Hirsch, the CEO of Swivel and former CEO of SpringServe, through the ad tech industry.
Hear about the journey of Joe Hirsch, the CEO of Swivel and former CEO of SpringServe, through the ad tech industry.
Hear about the journey of Joe Hirsch, the CEO of Swivel and former CEO of SpringServe, through the ad tech industry.
Stay sharp on agentic orchestration.
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In
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Every system starts with a decision.
Every system starts with a decision.
Swivel, Inc © 2026. All rights reserved.
Swivel, Inc © 2026. All rights reserved.
Swivel, Inc © 2026. All rights reserved.
Swivel, Inc © 2026. All rights reserved.