JUNE 2026
Ad product design for enterprise seller agents
A seller agent works from your product catalog. The better you describe what you sell, the faster it can match, propose, and transact on your behalf. This guide covers what strong product descriptions actually contain, how to structure your inventory so any evaluator can act on it without a follow-up, and how to keep your catalog sharp as your business evolves.
June 2026
What is an enterprise seller agent?
Every hour your rep spends on a media plan is an hour they're not selling. A seller agent changes that: query your catalog, build a media plan, and respond to an RFP in minutes instead of hours, all without taxing your ops team on every custom request. This guide covers what a seller agent does, how it works, and what it means for your sales and operations teams today.
May 2026
ON BRIEF: WHAT A SELLER AGENT DOES WITH AN INBOUND RFP
RFPs land in sellers' inboxes every day, and the manual workload behind each one is real: matching the brief to your catalog, pulling audience, inventory, and CPM, building the response. A seller agent shoulders that work. See how one handles a brief without any agentic demand.
May 2026
Swivel vs. CLients' PRICING TOOLS:
A CPM OPTIMIZATION CASE STUDY
Across two head-to-head tests against internal pricing systems at two major OEMs, Swivel delivered material, sustained revenue advantages on live inventory. See how we did it .
April 2026
Agents, Automation, and the Future of Ad Operations
Joe and Frans join Hannah Kasoff and Jeremy Bloom from Marketecture Media at Possible to share how Swivel is helping reshape ad operations through agent-driven workflows, automation, and natural language tools built for modern media teams.
MARCH 2026
CAP CREEP: WHAT HAPPENS WHEN NO ONE REVIEWS THE RULES
Caps, floors, pacing rules, and lists get set with good intentions, but they rarely get reviewed.
Time for your quarterly checkup.
March 2026
GRIDLOCK: RUSH HOUR IN AD OPS
In Gridlock, every car is a direct sold campaign waiting to be trafficked. Check the fields, fix the errors, and clear the pile up. Send something wrong and it costs you.
Can you clear the queue?
February 2026
Swivel x pureplay: How we executed a fully agentic holiday media buy
In December 2025, Swivel and PurePlay brought agent-to-agent media trading into live market conditions with a holiday campaign for a major eyewear retailer, running on premium CTV inventory.
February 2026
Why direct sold campaigns break before launch
Trafficking sits between a signed IO and a live campaign, absorbing every unstructured agency instruction and manual re-entry along the way. The risks are real, but most revenue leaders never see them coming.
February 2026
ADCP WITH JOE HIRSCH OF SWIVEL
Hosts Corey Ferengul and Joe Zawadzki are joined by Joe Hirsch, founder and CEO of Swivel, to explore AdCP—the Ad Context Protocol.
FROM CURATION TO AUTOMATION: HOW SELLER AGENTS COMPLETE WHAT SELL-SIDE CURATION STARTED
Curation establishes what premium supply looks like. Seller agents ensure you can execute those packaging strategies at scale.
What does a seller agent do?
Read more about a new agentic offering that's becoming mission-critical in a publisher's stack.
AD PRODUCT DESIGN FOR SELLER AGENTS
Learn how to build a catalog of products discoverable by buyer agents.
FROM ORDER-TAKER TO SOMMELIER: PAIRING PUBLISHER INVENTORY WITH BUYER INTENT
See how a seller agent lets publishers serve with purpose.
ADOPS: SWIVEL OR DIE
Stay sharp on agentic orchestration.
INDUSTRY MEMBERSHIPS
AgenticAdvertising.org
Founding Member, Ad Context Protocol
U of Digital
AI Training Partner,
AI Literary Alliance