MARCH 2026
CAP CREEP: WHAT HAPPENS WHEN NO ONE REVIEWS THE RULES
Caps, floors, pacing rules, and lists get set with good intentions, but they rarely get reviewed.
Time for your quarterly checkup.
March 2026
GRIDLOCK: RUSH HOUR IN AD OPS
In Gridlock, every car is a direct sold campaign waiting to be trafficked. Check the fields, fix the errors, and clear the pile up. Send something wrong and it costs you.
Can you clear the queue?
February 2026
Swivel x pureplay: How we executed a fully agentic holiday media buy
In December 2025, Swivel and PurePlay brought agent-to-agent media trading into live market conditions with a holiday campaign for a major eyewear retailer, running on premium CTV inventory.
February 2026
Why direct sold campaigns break before launch
Trafficking sits between a signed IO and a live campaign, absorbing every unstructured agency instruction and manual re-entry along the way. The risks are real, but most revenue leaders never see them coming.
February 2026
ADCP WITH JOE HIRSCH OF SWIVEL
Hosts Corey Ferengul and Joe Zawadzki are joined by Joe Hirsch, founder and CEO of Swivel, to explore AdCP—the Ad Context Protocol.
FROM CURATION TO AUTOMATION: HOW SELLER AGENTS COMPLETE WHAT SELL-SIDE CURATION STARTED
Curation establishes what premium supply looks like. Seller agents ensure you can execute those packaging strategies at scale.
What does a seller agent do?
Read more about a new agentic offering that's becoming mission-critical in a publisher's stack.
AD PRODUCT DESIGN FOR SELLER AGENTS
Learn how to build a catalog of products discoverable by buyer agents.
FROM ORDER-TAKER TO SOMMELIER: PAIRING PUBLISHER INVENTORY WITH BUYER INTENT
See how a seller agent lets publishers serve with purpose.
ADOPS: SWIVEL OR DIE
