OCTOBER 2026
THE AGENTIC ADVANTAGE: HOW TO WRITE DOWN WHAT YOUR BEST SELLERS KNOW
A seller agent can only work from what your team has written down. This guide covers how that recod speeds up the sales process you run today and prepares you for the agentic marketplace of tomorrow.
OCTOBER 2026
The YIELD DOCTOR: 900 Optimizations Your Ad Ops Team Never Gets To
How do you get one ad ops person doing the work of 15 to 20? Frans Vermeulen, President of Swivel, explains how AI-driven automation is changing yield management, programmatic optimization and ad operations for large publishers and CTV broadcasters, without ripping out the ad stack.
OCTOBER 2026
YEAR ONE
A year ago, Swivel’s seller agent and a buyer agent made the first agent-to-agent trade.
Scroll through what happened that day, what the year since has taught us, and where agentic trading goes next.
OCTOBER 2026
DRIFT
Operators keep writing the rules, and a classifier changes how those rules get assessed and applied.
Learn more about classifiers' potential impact on ad ops, following one impression's path to the price an operator's rule sets.
SEPTEMBER 2026
Decisioning without the chat
Operators keep writing the rules, and a classifier changes how those rules get assessed and applied.
Learn more about classifiers' potential impact on ad ops, following one impression's path to the price an operator's rule sets.
SEPTEMBER 2026
Swivel vs. the home team: A CTV Yield Case study
A major U.S. broadcaster wanted to know what that was worth on its own inventory. It carved comparable CTV supply and demand into two pools and ran them concurrently across the same window, its own in-house yield strategy working one side and Swivel's playbooks working the other. See who won.
SEPTEMBER 2026
Adops: CLEARED FOR TAKEOFF
Ad operations runs into five walls: perishable inventory, dynamic pricing, capacity allocation, tiered inventory, preemption logic. Airlines cleared all five in 1985.
See what's possible when you clear them too.
AUGUST 2026
The AdCP Handshake: What Actually Happens When Two Agents Close a Deal
AdCP is the shared protocol that lets a
buyer agent discover real inventory, negotiate terms, and close the deal. That's the handshake.
As of August 2026, Swivel is powering buys using AdCP 3.1. Walk through one example exchange and see how it actually works.
JUNE 2026
New Rules: How AI is Rewriting the Future of TV Advertising | Episode 1: Built In, Build On
Marketecture Media’s Jackelyn Keller sits down with David Dworin, Chief Product Officer at FreeWheel, and Joe Hirsch, CEO of Swivel, to explore how open platforms, APIs, and intelligent agents are transforming the architecture of modern TV advertising.
JUNE 2026
PARTNER SPOTLIGHT: Q&A with FREEWHEEL
In this discussion, Tom St. John, Executive Director, Strategic Partnerships at FreeWheel and Frans Vermeulen, President at Swivel explored how the integration helps publishers tap into AI-powered tools to automate and optimize operations at scale.
JUNE 2026
Ad product design for enterprise seller agents
A seller agent works from your product catalog. The better you describe what you sell, the faster it can match, propose, and transact on your behalf. This guide covers what strong product descriptions actually contain, how to structure your inventory so any evaluator can act on it without a follow-up, and how to keep your catalog sharp as your business evolves.
June 2026
What is an enterprise seller agent?
Every hour your rep spends on a media plan is an hour they're not selling. A seller agent changes that: query your catalog, build a media plan, and respond to an RFP in minutes instead of hours, all without taxing your ops team on every custom request. This guide covers what a seller agent does, how it works, and what it means for your sales and operations teams today.
May 2026
ON BRIEF: WHAT A SELLER AGENT DOES WITH AN INBOUND RFP
RFPs land in sellers' inboxes every day, and the manual workload behind each one is real: matching the brief to your catalog, pulling audience, inventory, and CPM, building the response. A seller agent shoulders that work. See how one handles a brief without any agentic demand.
May 2026
Swivel vs. CLients' PRICING TOOLS:
A CPM OPTIMIZATION CASE STUDY
Across two head-to-head tests against internal pricing systems at two major OEMs, Swivel delivered material, sustained revenue advantages on live inventory. See how we did it .
April 2026
Agents, Automation, and the Future of Ad Operations
Joe and Frans join Hannah Kasoff and Jeremy Bloom from Marketecture Media at Possible to share how Swivel is helping reshape ad operations through agent-driven workflows, automation, and natural language tools built for modern media teams.
MARCH 2026
CAP CREEP: WHAT HAPPENS WHEN NO ONE REVIEWS THE RULES
Caps, floors, pacing rules, and lists get set with good intentions, but they rarely get reviewed.
Time for your quarterly checkup.
March 2026
GRIDLOCK: RUSH HOUR IN AD OPS
In Gridlock, every car is a direct sold campaign waiting to be trafficked. Check the fields, fix the errors, and clear the pile up. Send something wrong and it costs you.
Can you clear the queue?
February 2026
Swivel x pureplay: How we executed a fully agentic holiday media buy
In December 2025, Swivel and PurePlay brought agent-to-agent media trading into live market conditions with a holiday campaign for a major eyewear retailer, running on premium CTV inventory.
February 2026
Why direct sold campaigns break before launch
Trafficking sits between a signed IO and a live campaign, absorbing every unstructured agency instruction and manual re-entry along the way. The risks are real, but most revenue leaders never see them coming.
February 2026
ADCP WITH JOE HIRSCH OF SWIVEL
Hosts Corey Ferengul and Joe Zawadzki are joined by Joe Hirsch, founder and CEO of Swivel, to explore AdCP—the Ad Context Protocol.
FROM CURATION TO AUTOMATION: HOW SELLER AGENTS COMPLETE WHAT SELL-SIDE CURATION STARTED
Curation establishes what premium supply looks like. Seller agents ensure you can execute those packaging strategies at scale.
What does a seller agent do?
Read more about a new agentic offering that's becoming mission-critical in a publisher's stack.
AD PRODUCT DESIGN FOR SELLER AGENTS
Learn how to build a catalog of products discoverable by buyer agents.
FROM ORDER-TAKER TO SOMMELIER: PAIRING PUBLISHER INVENTORY WITH BUYER INTENT
See how a seller agent lets publishers serve with purpose.
ADOPS: SWIVEL OR DIE
Stay sharp on agentic orchestration.
INDUSTRY MEMBERSHIPS
AgenticAdvertising.org
Founding Member, Ad Context Protocol
U of Digital
AI Training Partner,
AI Literary Alliance