The AdCP Handshake: What Actually Happens When Two Agents Close a Deal

AUGUST 2026

AUGUST 2026

AdCP is the shared protocol that lets a
buyer agent discover real inventory, negotiate terms, and
close the deal. That's the handshake.

As of August 2026, Swivel is powering buys using AdCP 3.1.
Walk through one example exchange and see how it actually works.

Swivel, Inc © 2026. All rights reserved.

Swivel, Inc © 2026. All rights reserved.

Swivel, Inc © 2026. All rights reserved.