CPM optimization is one of the most direct levers publishers have for capturing incremental revenue from their inventory, and it is one of the core capabilities we have built Swivel around. Our agents orchestrate pricing decisions continuously, combining recent performance history with same-day demand signals and executing against rules that operators define. The focus is always on realized yield, not theoretical floor protection.

Across two head-to-head tests against internal pricing systems at two major OEMs, Swivel delivered material, sustained revenue advantages on live inventory. See how we did it below.