Continuous optimization is the core of what Swivel does. Our agents run tiering, SmartQPS, share of voice, and CPM management as one coordinated strategy, executing around the clock against rules that operators define, with every lever pulling toward realized revenue across the whole request.

A major U.S. broadcaster wanted to know what that was worth on its own inventory. It carved comparable CTV supply and demand into two pools and ran them concurrently across the same window, its own in-house yield strategy working one side and Swivel's playbooks working the other. See who won below.