FROM ORDER-TAKER TO SOMMELIER: PAIRING PUBLISHER INVENTORY WITH BUYER INTENT

FROM ORDER-TAKER TO SOMMELIER: PAIRING PUBLISHER INVENTORY WITH BUYER INTENT

DECEMBER 2025

DECEMBER 2025

You know your inventory like a sommelier knows their wine list— what pairs, what performs, what meets the moment.

So why stay reactive when you know better?

See how a seller agent lets publishers serve with purpose.

Swivel, Inc © 2025. All rights reserved.

Swivel, Inc © 2025. All rights reserved.

Swivel, Inc © 2025. All rights reserved.