Joseph Hirsch and Frans Vermeulen of Swivel join Hannah Kasoff and Jeremy Bloom from Marketecture Media at Possible to share how Swivel is helping reshape ad operations through agent-driven workflows, automation, and natural language tools built for modern media teams.

From the rise of workflow agents to Beacon, Swivel’s natural language interface, the conversation explores how automation is moving beyond efficiency into a new operating model for media organizations.

Three takeaways from the episode:

• Swivel is building agent-driven workflows designed to automate and scale ad operations and sales processes

• Beacon brings natural language interfaces and deterministic automation together for real-time decisioning

• Partnerships, product innovation, and a fast-growing team are fueling Swivel’s next phase of growth