swivel orchestrates performance and productivity gains across televisaunivision's ad stack
swivel orchestrates performance and productivity gains across televisaunivision's ad stack
swivel orchestrates performance and productivity gains across televisaunivision's ad stack
OCTOBER 2025
OCTOBER 2025
executive summary
TelevisaUnivision partnered with Swivel to orchestrate high-frequency optimization across its advertising stack. Swivel’s agents managed critical updates across delivery, pricing, and demand at a scale no human team could match. In the first phase of their partnership, Swivel drove material year-over-year revenue gains and created more than 15,000 hours of executional capacity. The result was a faster, more efficient operation with stronger yield and greater flexibility, all achieved within existing resources.
TelevisaUnivision partnered with Swivel to orchestrate high-frequency optimization across its advertising stack. Swivel’s agents managed critical updates across delivery, pricing, and demand at a scale no human team could match. In the first phase of their partnership, Swivel drove material year-over-year revenue gains and created more than 15,000 hours of executional capacity. The result was a faster, more efficient operation with stronger yield and greater flexibility, all achieved within existing resources.
Overview
TelevisaUnivision’s ad operations team manages a multi-platform stack with a wide range of demand sources, inventory types, and sales channels, each with its own performance variables. Coordinating updates across pricing, demand activity, and delivery rules requires precision, speed, and consistency. Without a unified approach to execution, even routine adjustments can introduce friction or limit revenue potential.
Swivel operates as the orchestration layer across TelevisaUnivision’s stack. Swivel’s agents continuously evaluate live performance data and apply updates based on strategic rules defined by TelevisaUnivision, ensuring execution stays synchronized across platforms and aligned with business goals.
TelevisaUnivision’s ad operations team manages a multi-platform stack with a wide range of demand sources, inventory types, and sales channels, each with its own performance variables. Coordinating updates across pricing, demand activity, and delivery rules requires precision, speed, and consistency. Without a unified approach to execution, even routine adjustments can introduce friction or limit revenue potential.
Swivel operates as the orchestration layer across TelevisaUnivision’s stack. Swivel’s agents continuously evaluate live performance data and apply updates based on strategic rules defined by TelevisaUnivision, ensuring execution stays synchronized across platforms and aligned with business goals.
How Swivel Orchestrated Optimization
Swivel’s agents took on the routine adjustments that normally consume operator bandwidth. They optimized pricing, adjusted allocations, and managed delivery in real time, guided by live performance signals and TelevisaUnivision’s business priorities.
Because these actions were coordinated as an orchestrated system rather than standalone, TelevisaUnivision’s stack operated as a unified whole. Swivel transformed ongoing adjustments into a continuous process that elevated both revenue and efficiency.
Swivel’s agents took on the routine adjustments that normally consume operator bandwidth. They optimized pricing, adjusted allocations, and managed delivery in real time, guided by live performance signals and TelevisaUnivision’s business priorities.
Because these actions were coordinated as an orchestrated system rather than standalone, TelevisaUnivision’s stack operated as a unified whole. Swivel transformed ongoing adjustments into a continuous process that elevated both revenue and efficiency.
Results
Swivel executed more than 1.2 million actions across TelevisaUnivision’s stack, informed by over 65 million live performance assessments. These orchestrated updates drove significant year-over-year revenue directly attributed to Swivel.
At the same time, Swivel created over 15,000 hours of capacity by handling routine execution tasks. This allowed TelevisaUnivision’s team to focus more on planning, revenue strategy, and higher-value initiatives.
Swivel executed more than 1.2 million actions across TelevisaUnivision’s stack, informed by over 65 million live performance assessments. These orchestrated updates drove significant year-over-year revenue directly attributed to Swivel.
At the same time, Swivel created over 15,000 hours of capacity by handling routine execution tasks. This allowed TelevisaUnivision’s team to focus more on planning, revenue strategy, and higher-value initiatives.
Orchestration at Work
Swivel’s agents functioned as a coordinated execution layer across TelevisaUnivision’s stack, aligning systems and optimizing performance in real time.
For TelevisaUnivision, this meant more reliable performance, faster response to change, and an operating model built to scale.
Swivel made orchestration not just possible, but practical.
Swivel’s agents functioned as a coordinated execution layer across TelevisaUnivision’s stack, aligning systems and optimizing performance in real time.
For TelevisaUnivision, this meant more reliable performance, faster response to change, and an operating model built to scale.
Swivel made orchestration not just possible, but practical.
“Swivel has become a critical part of how we operate, handling updates across our stack in real time. Scaling decisions quickly and consistently has had a clear impact on both our team’s productivity and our bottom line.”
“Swivel has become a critical part of how we operate, handling updates across our stack in real time. Scaling decisions quickly and consistently has had a clear impact on both our team’s productivity and our bottom line.”
Philip Lalonde
SVP Ad Operations at TelevisaUnivision
Swivel, Inc © 2025. All rights reserved.
Swivel, Inc © 2025. All rights reserved.
Swivel, Inc © 2025. All rights reserved.